# sparktoro.com

> AI-optimized mirror of sparktoro.com containing 50 pages totalling 91,340 words of clean markdown content, structured data, and semantic HTML. Original source: https://sparktoro.com/. Last updated: 2026-06-13T20:08:24.284Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [SparkToro is how...  agencies win pitches.marketers win budget.campaigns win customers.](/content/site-root.html): Our mission is to make it easy to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. (414 words)

## Articles & Blog Posts

- [team/rand/index.html](/content/team/rand/index.html) (1 words)
- [blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click.html](/content/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click.html) (1 words)
- [blog/weve-learned-more-about-how-to-appear-in-ai-answers.html](/content/blog/weve-learned-more-about-how-to-appear-in-ai-answers.html) (1 words)
- [Recommended Companies:](/content/recommendations/index.html): Good people, businesses, books, and tools deserve recognition; find them (and some resources we've created ourselves) here. (1,064 words)
- [How does SparkToro Work?](/content/product/index.html): Learn more about SparkToro's audience research tool (550 words)
- [Success Stories](/content/case-studies/index.html): See how marketers, researchers, consultants, and agencies use SparkToro to level up their campaigns and boost ROI. (707 words)
- [How can we help?](/content/support/index.html): Search SparkToro's FAQ and product videos, or browse help by topic. (1,031 words)
- [Summary](/content/resources/office-hours/how-to-win-at-content-marketing/index.html): Content marketing doesn't work like it used to, eh? That's because the content marketing landscape has changed. (409 words)
- [But seriously, how does audience research inform your marketing strategy?](/content/blog/tag/audience-research/index.html) (420 words)
- [Zero Click Marketing](/content/book/index.html): Zero Click Marketing is the new book from Amanda Natividad and Rand Fishkin. An honest, tactical field guide to earning attention, building an audience, and growing a business when clicks are harder to come by. (322 words)
- [Looks like we can't find that page](/content/contact/index.html) (244 words)
- [New Research Findings](/content/blog/index.html): Marketing, entrepreneurship, and the ongoing study of how influence spreads (with the occasional interlude on travel, pasta, TV -- the important stuff) from founder Rand Fishkin. (556 words)
- [Do Not Sell My Personal Information](/content/policies/do-not-sell/index.html): SparkToro's Do Not Sell My Personal Information  (177 words)
- [**Important Notice**](/content/careers/index.html): Learn more about job opportunities at SparkToro (321 words)
- [Product Videos](/content/resources/index.html): Get the most from your audience research with SparkToro's guides, videos, blog posts, free tools, case studies, and more. (167 words)
- [To get 5 free reports each month, just let us know your contact details...](/content/account/register/index.html) (78 words)
- [Classic Content Marketing is Dead](/content/blog/tag/content-marketing-guide/index.html) (60 words)
- [Customer Acquisition Costs](/content/blog/tag/asia-orangio/index.html) (60 words)
- [content as a service Archives - SparkToro](/content/blog/tag/content-as-a-service/index.html) (60 words)
- [Marketing Content Management](/content/blog/tag/caas/index.html) (60 words)
- [Update](/content/blog/tag/audience-personas/index.html) (60 words)
- [Google Search’s Growth Rate](/content/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt.html): For years, two questions have dominated both marketers’ interest and the media’s coverage of Google Search: Are AI Tools taking market share away from (2,099 words)
- [Caveats and Data Limitations](/content/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360.html): Over the past decade, I’ve done several reports with multiple clickstream panels analyzing Google search behavior at scale. The last such analysis was in (3,608 words)
- [Step 1: Plan the Episode’s Content](/content/blog/episodic-content-creators-guide-to-using-sparktoro/index.html): Last Saturday, I received an email from Rich Wilan, founder of Fascinate Productions. Rich and his team help podcast creators build audiences and top (2,187 words)
- [Disqus is a discussion network](/content/blog/less-than-half-of-google-searches-now-result-in-a-click.html): We've passed a milestone in Google's evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based (5,104 words)
- [Transcript](/content/blog/how-can-my-brand-appear-in-answers-from-chatgpt-perplexity-gemini-and-other-ai-llm-tools.html): It's no surprise that marketers, founders, and business owners are starting to ask how their brands can be returned in the answers given by AI/LLM tools (2,774 words)
- [Transcript](/content/blog/5-strategic-features-that-predict-survival-in-the-zero-click-era.html): No amount of tactical excellence can save you. That's the lesson in the zero-click era -- you can be the best meme-maker on social, the greatest editor in (1,006 words)
- [ZCM Field Notes: 68% of Google Searches Now End Without a Click](/content/blog/zero-click-search-what-still-works/index.html): Less than a third of Google searches still send a click. Here's what zero-click search actually means for your strategy — and the moves that still work. (2,366 words)
- [**Transcript**](/content/blog/is-google-losing-search-market-share/index.html): A recent Wall Street Journal made the top of feeds in the digital marketing world, claiming that Google is on the precipice of losing the lead in the (2,178 words)
- [Disqus is a discussion network](/content/blog/how-much-is-your-audience-searching-google-vs-prompting-ai-tools-sparktoros-answers-just-got-an-upgrade.html): For the past year, SparkToro's had the remarkable ability to tell you how much your audience used Google vs. ChatGPT, Perplexity vs. Yahoo, Claude vs. (592 words)
- [The Alternative: Boulder-Pushing](/content/blog/why-marketing-flywheels-work/index.html): The first few years of my career were awful. Drowning in debt, losing nine out of ten pitches for new business, failing to earn clients. It felt like (3,128 words)
- [Transcript:](/content/blog/why-digital-marketing-agencies-have-it-tough-in-2023-5-minute-whiteboard.html): 3 months ago, a dear friend's agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm. And in just the last two (2,678 words)
- [There’s a reason zero-click content has taken over your feed, your marketing strategy, and increasingly, your job description.](/content/blog/tag/zero-click-content/index.html) (300 words)
- [Insight \#1: LinkedIn is obvious. The better question is where they learn.](/content/blog/audience-research-brief-how-wed-market-to-mid-market-revops-leaders.html): But seriously, how does audience research inform your marketing strategy? I often say audience research is the heart of it all. And in a sense, I don’t (1,712 words)
- [Enter: The Fractional Marketing Director](/content/blog/maybe-you-need-a-fractional-marketing-director-not-a-fractional-cmo.html): I recently blurted out during a webinar that company leaders should think beyond the role of fractional Chief Marketing Officer (fCMO) — and instead (2,714 words)
- [The Largest Traffic Referrers on the Web](/content/blog/who-sends-traffic-on-the-web-and-how-much-new-research-from-datos-sparktoro.html): Update: April 23, 2026: Shortly after publishing this research in March 2024, we hosted a webinar with Eli Goodman, CEO, Datos. You can watch the (15,797 words)
- [14 Websites Reach 20%+ of Americans; 15 Reach 20% of EU/UK](/content/blog/new-research-search-happens-everywhere-an-analysis-of-41-websites-with-significant-search-activity.html): For 25 years, web search meant Google (and a little bit of Bing, Yahoo, and DuckDuckGo). But in the past 2.5 years, it's often expanded to include the (2,941 words)
- [Insight \#1: This audience uses Google less than the average American — and has already gone AI-native](/content/blog/how-wed-market-to-software-developers-at-startups/index.html): How do you market to developers? Developers have a reputation: they block your ads, they smell marketing-speak from three sentences away, they trust a (1,746 words)
- [Insight \#1: Homeowners search by problem, not by platform.](/content/blog/how-do-you-market-to-a-double-sided-marketplace/index.html): At last week’s SparkToro Office Hours, someone asked about how to incorporate audience research into a marketing strategy for a double-sided marketplace. (1,550 words)
- [sitemap-xml.html](/content/sitemap-xml.html) (261 words)
- [Disqus is a discussion network](/content/blog/in-2020-two-thirds-of-google-searches-ended-without-a-click.html): In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33% of all Google searches ended without a (3,613 words)
- [Is there any way to order this randomized chaos?](/content/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility.html): Editor's Note: We're hosted a webinar to walk through the findings of this study. You can watch it for free (no ads). The Problem: For the last few years, (5,837 words)
- [Businesses and Creators Have But Two Solutions](/content/blog/inimitable-product-is-the-new-make-great-content/index.html): For 25 years, Google told websites to "just make great content," and they'd sort out the rest. This advice was incomplete, problematic, and reductive, but (2,767 words)
- [Is this API Leak Authentic? Can We Trust It?](/content/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them.html): Update: We are diving deep into the Google API leak and what it means for marketers in our next episode of SparkToro Office Hours on June 27. Join Michael (7,657 words)
- [blog/post-sitemap-xml.html](/content/blog/post-sitemap-xml.html) (2,954 words)
- [Goodbye, Clickbait. Hello, Zero-Click Content.](/content/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world.html): Zero Click Marketing is now a book! You can preorder it today, and you'll get it in the fall. It could be a chicken or egg situation: Maybe the platforms (3,228 words)
- [Disqus is a discussion network](/content/blog/new-research-influence-happens-everywhere-an-analysis-of-the-5000-most-visited-sites-on-the-mobile-and-desktop-web.html): Several weeks ago, I published some important research about where search happens on the web. Spoiler: everywhere, but ~73% is still Google. This data, (1,252 words)
- [Results at a Glance](/content/blog/new-research-dark-social-falsely-attributes-significant-percentages-of-web-traffic-as-direct.html): When site owners and marketers log into their analytics tools to determine how visitors discover and reach their properties, they expect accurate (2,458 words)
- [blog/post_tag-sitemap-xml.html](/content/blog/post_tag-sitemap-xml.html) (70 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives