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How SparkToro's Tool Works
How does SparkToro know what an audience pays attention to? SparkToro builds its audience data from two primary sources of public and aggregated information: Clickstream data. Anonymized, aggregated data from large panel…
What networks and websites does SparkToro cover? For any audience you research, SparkToro surfaces the sources that audience pays attention to across several areas: Demographics such as gender, age, job title,…
What languages and geographies does SparkToro cover? SparkToro currently covers English-language audiences in the United States, Canada, and the United Kingdom. We hope to expand to additional countries in 2027.
How much data does SparkToro analyze? SparkToro's audience data is built from a large, continuously refreshed base of anonymized clickstream data, combined with public LinkedIn profiles.
How does SparkToro handle privacy and personal information? SparkToro is built on anonymized, aggregated clickstream data and public LinkedIn profiles.
How does SparkToro handle uploaded email lists? When you upload a list of email addresses to SparkToro, the file is processed entirely in memory for real-time matching.
Using Your SparkToro Account
What is a report, and how do reports work? A report is a single audience query you run in SparkToro.
Where can I find my past reports? Every audience research report you run is saved to your account automatically.
How do I add collaborators or teammates to my account? You can invite teammates to collaborate inside your SparkToro account.
Does SparkToro offer product demos? SparkToro does not currently offer live, one-on-one product demos.
Can I download reports with my own branding? Custom-branded report downloads are an Agency plan feature.
How do I delete my account? To permanently delete your account, first cancel your subscription if you are on a paid plan.
Billing & Payments
Do you offer a free trial of the plans? No, SparkToro does not offer free trials of any of its plans.
How do I update my billing information? You can update your payment method and billing details yourself from your account billing page.
Can I pay for my subscription with a purchase order? Currently, SparkToro only accepts payments via credit card for our plans.
How do I upgrade, downgrade, or cancel my plan? You can change your plan at any time from your account billing page.
What should I do if I want a refund after my subscription has renewed? If your subscription has renewed and you wish to request a refund, simply contact our support team.
Tips for Improving Your Audience Research
How do I improve my audience research? A few tips for getting sharper, more useful results: Start broad, then narrow.
Interpreting Data from SparkToro
How do I read and interpret a SparkToro report? A SparkToro report describes the audience you researched across several sections.
How accurate is SparkToro's data, and how should I think about bias? SparkToro's data is built by sampling and aggregating large-scale clickstream data.
How often is the audience research data updated? SparkToro performs rolling updates throughout the day.
Can I access personal contact data for my audience? No. SparkToro does not provide personal contact information.
What should I do if my results look unexpected? A clear, specific description of your target audience often produces more accurate results.
Troubleshooting
Troubleshooting common issues Most issues clear up with a couple of quick steps.
Why am I seeing 'creating reports faster than usual'? SparkToro briefly slowed your account down due to rapid report creation.