How does SparkToro Work?

Watch How It Works

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Key Features

Know Your Audience. Then Act on It.

Take Action turns your SparkToro insights into ready-to-use marketing tasks — from headline ideas to positioning frameworks — so you can move from research to execution in seconds.

Uncover Affinities

Find out which websites, podcasts, YouTube channels, Subreddits, and social networks your audience visits.

See Search Keywords

Discover keywords, trending keywords & questions they search for on Google.

Find the Right Social Networks

Learn which social networks, financial, lifestyle, and e-commerce platforms are popular with them.

Build & Export Lists

Get contact information for publications and people to reach out to for PR, partnerships, and ads.

Create Data-Backed Personas

Gender, age, education, skills, interests, and more demographics for any searchable audience.

Who's Using SparkToro

What's The Value They Get?

Content marketers and SEO specialists

A competitive advantage over other keyword research tools to craft more resonant, effective content

Public relations professionals

Uncovering the true sources of influence, especially hidden gems that are easier to pitch

Digital marketing agencies of all stripes

Unique data that helps win new business, retain clients, & increases team productivity

Founders and product designers

Gain a deep understanding of their target customer as they build, design, and market

Marketing strategists & performance marketers

Discover advertising, sponsorship, and improved targeting capabilities on Google/Meta/Apple/etc.

Customer research specialists

Build data-driven personas with provable customer behaviors and demographics

How much does it cost?

Prices start at $38/month

See what customers are saying

"SparkToro is the best marketing tool for startups. A startup can't and shouldn't spend time on marketing until they know who their audience is, who is already influencing them, and what content they're interested in."

Vinny La Barbera

Founder & CEO, imFORZA

"When you combine your knowledge along with SparkToro's technology and customer interviews, you can uncover whole new customer segments. So I think of it this way: Bruce Lee started kicking everyone's ass after he blended different martial arts and now we have mixed martial arts (MMA)."

Dean McBeth

Founder, Shepherd

"As an agency that prides itself on knowing the media that matters, SparkToro is invaluable. From niche B2B audiences to mass market, we're able to back-up our instincts with data and unearth hidden gems, arming us with the most comprehensive, effective target list for any campaign."

Alex Judd

Head of Impact and Planning, Clarity PR

"SparkToro is a solid investment for any marketing team."

Ali Schwanke

Founder, Simple Strat and Host of "HubSpot Hacks"

"SparkToro tops the list of best SaaS marketing tools. I love the insights it uncovers for our team!"

Abhi Jadhav

Founder, Bay Leaf Digital

"I love demoing SparkToro to people. That Aha! moment when they see the results is awesome."

Ben Jesson

Founder & CEO, Conversion Rate Experts